Laura Ranieri – Senior Copywriter/Communications Consultant

I’m an RSVP award-winning, Toronto copywriter with more than 15 years of experience writing for agencies and corporations/companies. A versatile communications consultant with proven talent in all areas of marketing communications writing, creative concept development and a keen ability to simplify, focus and invigorate complex content.

Corporate marketing expertise

I write web, print, PR and direct mail communications for many sectors, including large finance, technology, HR, automotive, retail and insurance companies, along with dozens of SME professional service businesses.

SME business owners love my consultative approach, flexibility and delivery speed:

“Laura has helped me to communicate my message as I reconfigure my consulting business….She has been critical in helping me develop my blog and newsletter, not just from the perspective of content, but the guiding me in creating the process to generate them on an ongoing basis. Laura enables me to project my brand clearly and professionally at the high level of quality consistent with my service delivery.”

Yasu Fujita PMP, MSE, SSBB – Taurus Project Management

Marketing/creative directors love my professionalism, creativity and high quality copywriting:

“An exceptionally creative and talented individual, able to tackle a variety of writing projects and prepare copy in a range of styles. Versatile and able to understand complex concepts and develop compelling creative that meets marketing goals. I would highly recommend her.”

Samantha Denham, Director of Marketing Communications, John Hancock Financial Services

Insurance and Tech Savvy

My expertise runs especially deep in Insurance and technology communications writing. I have over ten years of experience copywriting and managing communications projects for leading Toronto insurance companies including: Foresters, John Hancock/Manulife, Markel Insurance, Unity Life and Zurich Financial.

I’ve also worked for many notable technology businesses like Nortel, AOL Canada, LG, NuComm and Waverider – so I get “tech talk” too.

Toronto agency work, University and first jobs

My agency experience includes: The Cohen Group, Communique, Rapp Collins Communicaide (where I won an RSVP award) Draft Worldwide, Carlson Marketing Group, Proximity and The St. John Group.

I’m formally educated — a scholarship award-winning honours graduate of University College’s English and Drama program U of T. I also studied public relations at Toronto’s Ryerson University and radio broadcasting at Humber College. My first communications job was editorial assistant at the prestigious CBC National Newsroom in Toronto, where I “ran scripts” to Mansbridge, closed captioned, and wrote news stories. Other early jobs included promoting Canadian magazines at the Canadian Magazine Publishers Association and managing marketing communications for travel companies like Nordic Tours and Holiday House.

What sets my copywriting and corporate communications apart?

Quality work — Read my client reviews
Lightening quick turnaround
Ability to distill complex concepts into simple marketing messages
Personable, responsive service
Value-added communications consulting approach