"Things done well and with a care"
   

Portfolio

 

Some samples of my copywriting

My copywriting and communications work  includes direct mail, advertising, newsletters, public relations and MORE.  You’ll find samples that begin with integrated campaigns through all other media. Scroll right to the bottom if you want to see/read the PR stuff – including articles and media releases. Take the tour!

Integrated Campaigns – direct, advertising, online

AOL Media Network – Banner campaign and Marketing ad

Goal: To convey to Canadian online media buyers/marketing managers AOL Media Network’s rare ability to target specific markets.
Media: A banner ad and a print ad for Marketing Magazine
Concept: Fishing! You can bait certain species – or trap many in a net. I thought of Dr. Seuss imagery to make it fun and compelling!

NuComm


Old site (before CopyBard)
New site August 2006 (after CopyBard)

(Also see all 2006 success stories and press releases – all written by CopyBard at www.nucomm.net)

EC/EDI Vendor Directory Campaign

Strong concept, headline and clean copy were winning elements in this campaign to drive potential technology companies across North America to purchase a listing in a definitive EDI resource guide.

My Organic Baby –

Goal: To convey to health conscious moms that My Organic Baby is a healthy, tasty organic baby food offering — made by a mom to sell to other moms.
Media: Brochure for end of grocery aisles
Concept: Homegrown – 1st person copy, a dialogue between mothers. The owner was a concerned mom who developed the company so that her baby and others would have better food choices. I created a “rootsy” looking homespun brochure where she chats casually with other mom’s — in her own voice.

PDF: page 1, page 2

Ford Focus Launch

Client: Ford Motor Company of Canada Ltd.
Media: Flare & Elle Magazine promotional insert and HTML email campaign
Results: Open rate of 78% on email campaign exceeded projections and Ford signed on for future promotions.

Videoflicks.com Relaunch

RSVP Award Winner, Retail Category

Client: Videoflicks.com
Media: Media relations and online campaign.
Results: Successfully repositioned brand in competitive online marketplace resulting in increased sales and better brand recognition.

ProfitDriver Financial Management Software Launch

Client: Markel Insurance Company of Canada
Media: Packaging, public relations, and direct marketing for launch of new financial software for trucking companies.
Results: Early stats indicated faster adoption by Markel customers than any other past Markel product.

Direct Mail

Tom’s Place Direct Mail

AOL Direct Mail

Promotional DM for John Hancock Financial services

All copy and headlines for new campaign promoting the value of retirement consolidation to John Hancock customers. (Also worked on poster, postcard and html emails targeted to plan sponsors, based on the same concept).

  

Brochures (page samples)

ION Audio

Zurich Life Development Program

CRSTL Systems

Synergy Engineering


Synergy Engineering brochure Developed the overall brand concept utilizing clock parts as well as wrote the main sales brochure.

Newsletters

Via Rail e-statement

Fidelity Dealer Newsletter

The Shield

Taurus

Truck News

  

Advertisements

Guidance Endo

A US-based dental equipment manufacturer needed a campaign to underscore the superior strength and durability of their dental tools.

Zurich Prairie Event Ad (plus accompanying invitation)

WaveRider Wireless Communications Ad

  

Websites

Other Web sites I have copywritten include:

Public Relations: Press Releases, Case Studies and By-lined articles

CopyBard has worked extensively on public relations and media relations  with corporate CEOs and senior executives. I have developed press releases, media kits, case studies and targeted by-lined articles to reach their market segments. Leading publications have run my articles, including Canadian Underwriter, CIO Magazine, Strategy, HR Reporter and more. Additional corporate communications, public relations and other writing/creative samples are available upon request.

Ceridian

AFI

Lingo Media

Broadplay