“Things done well and with a care.”
Woodbine Entertainment Group Website 2017
Challenge: Rewrite the entire Woodbine Entertainment Group family of websites following a 2017 rebranding. Reinvigorate the WEG message to reflect a vibrant and exciting new brand — and drive traffic.
Solution: With minimal direction, CopyBard rapidly generated SEO-friendly, on-target copy for the new group of Woodbine sites over the Spring and Summer of 2017. The scintillating and dynamic heads, subs and body copy went live with few (if any) revisions.
BMO Bank of Montreal
Challenge: A variety of financial stakeholders required strong copy and concepts in a pinch to promote their banking product and service launches – as well as various investor events.
Solution: Fast development of creative campaigns and copywriting on demand for wide range of ads and marketing pieces. This included an especially vibrant campaign for an Capital Markets event around the Calgary Stampede targeting three distinct client groups with fun colloquial language.
Challenge: To generate interest and excitement around the launch of PlayOLG’s upcoming iGaming portal.
Solution: Development of an article series about gaming, igaming and gaming history along with an engaging Blog named “WordPlay” covering Ontario’s unsung heroes, PlayOLG people, and notable happenings around the province.
“…From Maxmillions to Egyptian board games…Laura has helped craft the exciting portal content that’s currently prepped for launch; including FAQs, games pages, Lottery info, video tutorials and has played an integral role in the revamping, rewriting and re-awesoming of the pre-launch site.”
Senior Manager, Customer Experience, iGaming
Challenge: Weak branding and need for a cohesive look, feel, voice and communications strategy to unify and raise the profile of this group of clinics, while also reflecting the unique strengths of each branch.
Solution: Total creative re-brand following an exhaustive market research process. Work included including new messaging, logo, new brand look and feel, ads, posters, signs, collateral and SEO web copywriting (including site mapping and project management) for a brand new customer-centric website. As a result, the MedRehab web site traffic doubled within months.
Challenge: Finding a go-to responsive writer who understood the direct medium and writing for multi-tier marketing test campaigns.
Solution: Laura at CopyBard! I delivered tight copy and strong concepts for on a number of direct marketing, online and print marketing communications initiatives including a total website rewrite and a winning creative banner campaign for AOL Media Online Services.
Challenge: Finding an internal copywriter who could perform as an agency and in-house writer. Zurich required a writer to create dynamic and compelling concepts with the art director at their outside creative house and then hone them into powerful communications in-house to promote Zurich’s various insurance products and services.
Solution: Laura at CopyBard. I led smart creative campaigns, delivering inspired concepts and creative for a variety of insurance marketing initiatives. Because of the great value I delivered, I was one of only three employees remaining (in a 25-person marketing department) following the ING merger.