Sure, you speak and write excellent English.
You possess stellar grammar and can rhyme off a plethora of multi-syllabic, “ten gallon” words to impress your cleverest friends and peers. And of course you read the online news daily along with all the right magazines and a few top industry blogs – even ‘Oprah’s book of the month’ on occasion. Maybe you even write the odd poem or insightful journal entry?
Yet being a smart and literate marketer, reader, hobby writer or a savvy business owner does NOT mean you should write your own business website.
Nor your own newsletters.
Nor your own customer-facing marketing collateral, direct marketing pieces, proposals, articles, brochure copy –nor even your blog!
Why not? Well, if you are serious about generating real business results with your marketing and communications, the decision to contract the help of a pro-writer rather than doing it yourself should be a no-brainer.
Here are Three Reasons Why it Pays to Hire a Professional Writer:
- Time. How much is your time worth? If you are a business owner, consultant or marketer and not a pro writer, ask yourself: Would your precious hours not be more fruitfully spent creating strategies, increasing sales– and leading your business? Think of what you could achieve with that extra time you would otherwise need to write your own copy! After all, what may take a pro writer just an hour or two, might take you days… especially as you are so close to your business that it is easy to get lost in a sea of messaging, thoughts and ideas… A pro writer will free up your valuable time to focus on what matters most! And that alone can be worth its weight in gold!
- Target. What’s in it for them and why should they care? When you are very close to a business and juggling a myriad of duties, it is sometimes hard to see the forest for the trees. This can translate into long confusing copy that no-one wants to wade through. Where you may be inclined to rave about all the great things your product or service does, a pro writer can quickly cut through the clutter, hone in on your key messages –and deliver the ‘goods’ in a way that is compelling and meaningful to your audience.
- Results. Copywriting that generates real results requires special skills and training – not just an English or business degree. The ability to create compelling headlines, subheads, SEO optimized copy and call-outs can make or break your number of page visits and volume of sales calls. Expertly worded and correctly placed microcopy serves both to generate reader confidence and increase click-throughs and phone calls. And isn’t that what you truly want? In short, professional, restrained and compelling writing can not only strengthen your brand and improve your clarity, it can increase your return on marketing dollars spent.
It’s true a professional writer generally cannot develop your marketing plans, directly impact your monthly sales volume or increase your employee loyalty. (And we don’t wash windows either.) Yet you may be pleasantly surprised at the power of strong marketing and web writing to indirectly impact your business success and bottom line, sometimes quite measurably. And pay for itself, many times over.
If this sounds convincing, and you are drowning in a sea of unfinished marketing writing, email me at firstname.lastname@example.org. I am standing by to rescue you.