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Rewrite the entire Woodbine Entertainment Group family of websites following a rebranding. Reinvigorate the WEG message to reflect a vibrant and exciting new brand — and drive traffic.

With minimal direction, CopyBard rapidly generated SEO-friendly, on-target copy for the new group of Woodbine sites. The scintillating and dynamic heads, subs and body copy went live with few (if any) revisions.

“Laura took on our Woodbine website re-launch project and it was a pleasure to work with her on this. I found her to be thorough and meticulous in her planning stages to get an overall idea of the direction of copywriting and found her to be equally good in delivering multiple options for us to choose from.”

Asim Farhan, Senior Manager, Digital Products-Technology
Woodbine Entertainment Group

Avaya (Canada) a leader in business communications needed to raise their profile in Canada. They teamed up with Telanet, a Canadian telecom and infrastructure services firm. Together, they wanted to start a conversation around a new breed of cloud-based communications solutions. They needed something new –something fresh – that spoke in a clear and simple manner to business people – all within an ambitious timeline.

CopyBard together with Snow Digital and Sherpa Creative developed a campaign concept that would truly soar. “Up and Away” with its aspirational hot air balloon imagery and clear, engaging language was born. The Avaya/Telanet “Up and Away” campaign was rolled out over a new website, a social campaign and promotional material for a US trade show. The campaign reached more than 50,000 eyeballs and had 468 engagements over the first five weeks it ran…. So strong and well-received, it was extended to reach even more Avaya markets across the continent.

LivRelief, a revolution in topical pain relief cream, needed to alleviate the pain of poor messaging and awkward copy on its website and communications. Dr. Joe, already star of TV campaigns came to CopyBard through the  marketing agency Howard Lichtman’s “Lightning Group”.

CopyBard relieved the pain of poor communications and messaging by crafting strong, convincing content that also told the remarkable story of Dr. Joe’s invention. The quality of the content – together with the strong new web design by Your Web Department — elevated the brand to new heights of credibility.

The pain relief cream brand website saw a significant spike in traffic and the company has since been sold to a larger entity, attracted to its new professionalism, refined brand language and marketing power.

CopyBard was approached by the American hospitality-sales-global planning giant “Legends” in New York. This growing “stadium maker” with clients like the New York Yankees, LA Rams and One World in New York. needed a smart and experienced writer to rewrite their entire website and abundant case studies – to take them to the next level of global professionalism

Toronto-based CopyBard won the job. Laura interviewed key Legends executives around the globe and produced energized and targeted copy for all key pages of their site. “Way beyond expectation” was the initial response from the marketing team inside Legends. In subsequent weeks, CopyBard also delivered a couple of dozen, on-the-mark case studies to vibrantly illustrate – in a quick and scannable manner—the superb accomplishments of this exciting global company.